PRCC-PROP-01 · Section 07, 09 & 10Roadmap

24 months.
A decision at every gate.

Implementation is phased, with an explicit decision gate at each stage. No stage proceeds on assumption; each requires the profession's agreement to continue.
Roadmap
Stage 0
Months 1–3

Mandate, Ministerial Signal & Convergence

Secure PRactitioners members' mandate; seek an early, quiet signal of support from the Minister of Communications; identify the independent Chair; invite all exploratory conversations into one Working Group.

Gate

Members' mandate and ministerial signal in hand; parallel conversations brought into the room.

Stage 1
Months 3–6

Working Group & Pre-Mortem

Convene the founding Working Group; run the pre-mortem session; commission the independent benchmarking review of existing credentials including APR.

Gate

Agree safeguards before drafting governance documents.

Stage 2
Months 6–14

Profession-Wide Consultation

Test the draft standard and tiers across all principal bodies and the wider profession; confirm the participation threshold; pursue MOF/MAMPU procurement recognition.

Gate

Sufficient participation confirmed; procurement signal secured.

Stage 3
Months 14–20

Incorporation & Launch

Incorporate the not-for-profit Council; seat the independent board; license the founding Partner Bodies; appoint Patron.

Gate

Governance and funding in place.

Stage 4
Months 20–24

Independent Pilot Audit & First Cohort

Open the Legacy Equivalency window for APR holders and experienced practitioners via the published Equivalency Mapping Matrix. Commission a mandatory Independent Pilot Audit to externally validate the assessment process. Only on a clean audit are the founding cohort credentials publicly conferred and the first register published.

Gate

Independent Pilot Audit passes — first credentials conferred and the standard is live.

§7.1 — Dual-Track Activation Strategy

Momentum is not hostage to one timeline.

Two parallel demand channels — so the credential builds market value whether or not any single gatekeeper moves first.

Track A

Government procurement

MOF / MAMPU recognition; accredited practitioners cited as a recommended reference in public-sector communications procurement.

Track B

Bursa ESG & private sector

Bursa ESG disclosure pathways, listed-company governance frameworks and Recognised Accredited Employer commitments — independent of government timelines.

Procurement & Employer Activation — dated targets
Month 12
Target

Agency principal & HR director briefs

Structured briefings to agency CEOs and corporate HR directors, so demand-side awareness moves in step with supply-side accreditation.

Month 18
Target

10 Recognised Accredited Employers

Critical mass of organisations publicly committing their function to the standard — the first proof that the credential is sought, not just supplied.

Month 24
Target

First government procurement reference

Accredited practitioners cited as a recommended reference in a public-sector communications procurement notice.

Durability

Built to last.

Funding, equity and accountability — designed in from day one.

01

Independence by funding design

A per-capita levy — RM 30–50 per accredited member annually — ties sustainability to practitioner quality, not donor preference.

02

Strategic Reserve Fund (§9.2)

A constitutional minimum of 15% of annual levy income is held as a Strategic Reserve — a financial floor that absorbs a bad year without compromising independence.

03

Equity

Two permanent board seats reserved for Sabah and Sarawak, plus the Regional Satellite Assessment Strategy, ensure the standard is national in fact, not only in name.

04

Accountability

A public disciplinary register — Active, Suspended, Struck Off — and the independent Ombudsman ensure misuse has consequences.

05

Fair transition

A Legacy Equivalency Pathway via the published Equivalency Mapping Matrix during a 24-month founding-cohort window.

9.1 — Establishment funding

Year-one establishment costs are met by a defined founding contribution target of RM 150,000–250,000 — seed capital, not a recurring dependency. From accreditation onward, the per-capita levy sustains a lean professional secretariat, with annual independent audit and a public annual report.